Vice President, Distribution
WNET

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Job Description

In close partnership with the CEO and Chief Strategy Officer, the Vice President, Distribution develops strategies for content distribution across both digital and broadcast platforms. The role involves analyzing market potential for monetization opportunities on distribution platforms such as YouTube, broadcast/cable, OTT, and Spotify. The Vice President, Development champions product development to support content distribution and oversees programming strategy for both broadcast and digital. As a subject matter expert, the Vice President, Development provides insights on competitive trends within the digital space, including product development to enhance distribution efforts. The Vice President, Development also develops and manages measurement techniques to guide decisions by the CEO and Chief Strategy Officer, focusing on content investment, fundraising sustainability, and ROI analysis (as defined by WNET). Additionally, the Vice President, Development ensures organizational alignment and engagement with the content distribution strategy.

Responsibilities:

• In partnership with the Managing Editor, Integrated Initiatives and Digital, works with digital video producers at the beginning of a production to assess potential for broadcast and digital distribution;
  
• In partnership with the CEO and Managing Editor, Integrated Initiatives and Digital, administer final approval on all apps used for content distribution, including Passport, program, podcast, and station-specific apps;
  
• Manage rights and clearances by partnering with Legal and Production to secure favorable rights for new content, reviewing existing rights for distribution and monetization opportunities, and overseeing investments in renewing rights;
  
• Remains fully aware of all content activities and initiatives; maintains a dashboard that details these activities for use by Production, Programming, Development, Marketing, Finance, Legal and People & Culture;
  
• Oversees the Senior Director, Programming, in scheduling all linear content for all stations;
  
• Measures and interprets key performance metrics for all programming on broadcast and streaming platforms;
  
• Leverages benchmarking and data-driven insights to assess where digital content should be distributed, devising how best to serve our target audiences;
  
• Collaborates with senior leaders and other producing stations to influence distribution/windowing strategy with PBS;
  
• Based upon data, understands how to engage audiences on the platforms they use;
  
• Provides data for the CEO to review content acquisitions and new content initiatives;
  
• Partners with Marketing and Development on facilitating and tracking engagement funnel health across both new and established properties;
  
• Continually works with Advancement and Digital Marketing and Fundraising to explore and exploit revenue generation opportunities on various distribution platforms, including monetization of our content library;
  

The ideal candidate will possess strong verbal, written, communication and project management skills; attention to detail; client management skills; and the ability to research and coordinate information and analytics in a timely manner. Additional qualifications include:

• 10-15 years of experience in content distribution, delivering and driving social media/digital solutions;
  
• Active involvement in online communities, as well as new technologies, and strong understanding of broadcast and digital measurement and metrics;
  
• Proven record of accomplishment of successfully developing and executing a content distribution strategy that enables broader outreach and increased funding/revenue streams via broadcast, online and mobile initiatives;
  
• Expertise in technology, all things digital and a proactive desire to keep well-versed on new digital trends and social technologies;
  
• A strong interest in, and knowledge of, how businesses utilize broadcast, online and mobile communications to dialogue with target audiences;
  
• Understands viewer engagement and includes measurement techniques;
  
• Knowledgeable of FCC broadcast rules and regulations;
  
• Demonstrated ability to make programming decisions based on analytics, experience and understanding of viewer trends.
  

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group

825 Eighth Avenue

New York, NY 10019-7435

www.wnet.org

The WNET Group believes that diversity is about learning from others who are not the same, and that differences such as race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical abilities, religious beliefs, political beliefs, and other statutorily protected characteristics or other ideologies can enhance the work we do in public media. We believe that as a diverse and inclusive organization, recognizing the unique and multiple perspectives of our employees, we can better fulfill our mission. As a public media institution, our message is enhanced by our diverse workforce where everyone is empowered to make a difference.

WNET is an Equal Opportunity/Affirmative Action Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military status, predisposing genetic characteristics, an employee's or an employee's dependent's sexual and reproductive health decisions, as well as all other classifications protected by applicable laws.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $275,000 - $295,000. Internal equity considerations will be reviewed before making a final offer.

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