Sr Marketing Manager of Marketing Analytics - Hybrid
Becton Dickinson NA

Job Description Summary
As Senior Manager of Marketing Analytics, you will interface with Marketing, Sales, Finance, Supply Chain & Channel management teams. You will lead analytics partnerships by providing on-going support through market and financial modelling, marketing performance analysis, pricing, and sales effectiveness. The successful candidate will have a broad background in the healthcare environment leading strategic analytics projects, pricing excellence, marketing, selling and financial performance analysis, business intelligence tools and delivering thru cross-functional partnerships. Candidates will be expected to be in the Franklin Lakes, NJ or Sparks, MD office 3 days per week.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Business Unit

This role is with the US Region Diagnostic Solutions Business Unit and provides a tremendous opportunity to drive commercial effectiveness across a diverse mix of new product launches and existing Instrument and consumable categories by building data-oriented insight frameworks and leveraging partnerships with Product Marketing, Sales, Channel Mgmt., & Shared Services teams.

Key responsibilities will include:

• Conduct comprehensive market research and market forecasting to understand market trends, market needs, and growth strategies. Establishing strategic and operational groundwork for data-centric marketing activities.
• Enable revenue forecast modelling for existing and new product launches incorporating market and business events, using best-in-class statistical techniques
• Develop and refine customer segmentation models, enhancing targeted marketing efforts, and improve customer engagement and funnel conversion rates.
• Lead partnerships with product portfolio teams and drive analytical insights and revenue optimization strategies
• Partner with product, sales and leadership to identify KPIs and develop visual dashboards primarily using Power BI (and Excel in some cases).
• Support customer contract compliance monitoring by collaborating with Finance, contracts compliance and sales teams.
• Effectively communicate and recommend ideas/plans to business partners, gaining alignment.

About you: To be successful in this role, you will possess :

• Minimum bachelor's degree in Business, Economics, Social Sciences, Marketing, Analytics or another quantitative area of study. MBA preferred with a strong background in analytics or related business field.
• Minimum 7 years of leading major marketing analytics projects and supporting product launches
• Financial and market modelling analysis and SAP/BI experience supporting commercial effectiveness is highly preferred
• Experience working with Healthcare OEM companies strongly preferred
• Demonstrated leadership in the area of performance tracking.
• Ability to provide a solid plan for complex projects including stakeholder alignment planning, communication planning and process change planning.
• Knowledge of supply chain forecasting, demand planning, and product management a plus.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Primary Work Location
USA NJ - Franklin Lakes

Additional Locations
USA MD - Sparks - 7 Loveton Circle

Work Shift
US BD 1st Shift 830am-5pm (United States of America)

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