Software Vertical Lead - Healthcare
Baker Tilly Advisory Group, LP

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

Responsibilities

Are you interested in joining one of the fastest growing Digital consulting practices in the country?

If yes, consider joining Baker Tilly Digital as a "Vertical Lead" in our growing healthcare vertical as part of the Sage Intacct Solutions Team. The position has a focus of building our business vertical, including our go-to-market strategy, opportunity growth, and solution direction. In this role you need a strong understanding of the healthcare market, TAM, ideal client, buyer's personas, and the ability to build a strong opportunity creation plan. One will need the ability to understand our sales process to help drive growth and exceed the vertical forecast. Ability to be the public face of this vertical in events, helping create marketing assets and material easy for the Sales and CSM to consume helping build a great story to execute on growth plans. We are seeking candidates who are self-motivated, ambitious, and competitively driven. Successful candidates will be business outcome oriented, passionate and who demonstrate a desire to be part of a developing business.

Responsibilities:

• Serve as a thought leader and vertical market expert in assigned vertical/industry.
  • Profile the total and accessible market for the vertical.
  • Define buyer personas.
  • Build a strong opportunity creation plan.
  • Provide guidance and subject matter expertise to sales and marketing strategies and assets.
• Develop and manage key relationships necessary to achieving vertical success:
  • Within Baker Tilly
  • With external partners that are key players in the vertical
  • With key current or prospective customers
  • With other vertical subject matter experts and influencers
• Develop and manage a Vertical Profile and Vertical Growth Strategy, including investment plans and return on investment projections. Develop and propose plans to meet customer needs and grow revenue within the vertical, such as:
  • Developing reseller or referral relationships with industry partners
  • Launching and nurturing high-potential channels for customer lead generation (conference attendance and engagement, content marketing, etc.)
  • Developing strategies for selling Sage Intacct subscriptions to the vertical
  • Identifying customers' needs for new Baker Tilly Digital products that are built on, or integrate with, the Sage Intacct platform, including:
    • Process automation
    • Integrations
    • Business intelligence
    • Outsourced accounting services

• Lead recurring research and discovery efforts-including through interviews with Baker Tilly internal partners, key external partners, and customers-to:
  • Profile the industry vertical market
  • Develop a robust understanding of the vertical's key business processes, performance indicators, and accounting/ERP software solution gaps.

• Acting as the "voice of the customer," collaborate with internal teams to move new products through structured design/development, go-to-market, delivery, training, support, and customer success management processes.
  • Work with the Product Design team to create functional/business requirements. Provide feedback on the product at key stages and facilitate engagement with early adopters / MVP customers to gather product feedback.
  • Serve as an early evangelist for new solution offerings, with the goal of transitioning these responsibilities to other team members as those new offerings gain traction with customers.
  • Assist Sales, Sales Engineers, and Marketing with creating, updating, and executing solution demonstrations with clients, prospects, company personnel, and other stakeholders.
  • Review and provide content for marketing material for appropriate terminology and voice of customer.
  • Work with Delivery personnel in integrating with our technology-enabled services and assist with defining training programs focused on specific vertical solutions.
  • Obtain customer testimonials.

• Lead success measurement / performance reporting and analysis for the vertical.

• Serve as a highly visible expert for this vertical and Baker Tilly Digital.
  • Represent Baker Tilly Digital and its solutions by attending and presenting at vertical and technology tradeshows, conferences, and other important events.
  • Provide important subject matter expertise to support the development of marketing, sales, and customer success content.

Qualifications

• Bachelor's or Master's degree, or equivalent work experience
• Ten plus years of experience within the healthcare vertical
• Experience, either through consulting role or as a user, working with healthcare accounting processes and associated ERP systems
• Experience with technology implementations and/or leveraging technology for process automation and transformation preferred
• Experience in interacting with others (clients, industry thought leaders, vendors) and an interest in proactively engaging and communicating with such key stakeholders both internal and external to Baker Tilly
• Have a passion for the intersection of accounting, process, and technology.
• Must be a team player and able to effectively interact with team members at all levels of the firm
• Ability to work in a fast-paced environment, managing multiple priorities simultaneously and meeting deadlines
• Willing to work nontraditional business hours should the workload necessitate
• Ability to travel as needed

Additional Information

The compensation range for this role is $169,820 to $367,920. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location.

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