Small Business Marketing Manager, Sales Enablement
Meta

Millions of small business advertisers use Meta technologies every month to connect with customers, across Instagram, Facebook, WhatsApp and more. We succeed when we help them grow their business. At Meta, you can play a key part leading this movement on our Small Business Sales Marketing team. We are looking for a sales enablement marketing professional for our small business audience.In this role, you will help enable Sales to generate revenue by creating engaging sales content, deliverables and additional communications. You will report to the Small Business Sales Marketing Director and partner with Sales, Product Marketing, Comms, Legal and others to help develop and deliver a consistent set of messages to drive a programmatic approach to sales execution. This includes driving key communications across solutions, sales excellence, productivity and tooling initiatives. You will design sales communication campaigns that explain Meta's efforts across Sales programs/channels. In this role, you will partner closely with our global sales enablement team, leadership, and cross-functional teams to support initiatives that drive impact. To succeed in this role, you are willing to try new things and can manage numerous projects with tight deadlines. Things happen quickly at Meta, and to do great work, you need to be an enthusiastic team player who can work cross-functionally. You should also have the ability to work across multiple marketing disciplines and possess an understanding of small business.

Small Business Marketing Manager, Sales Enablement Responsibilities:

• Partner with Sales, Legal, Product, and Communication teams to develop compelling sales communications materials/assets.
• Devise sales communication strategies and guidance related to our initiatives.
• Develop clear, concise, and differentiated internal communications to improve Sales understanding of Company programs, responses, initiatives.
• Coordinate with partners to roll out new or changed messaging to the sales teams. Serve as the first point of contact for questions and support.
• Proactively engage with sales managers and sales representatives to gather qualitative feedback on messaging and use feedback to further optimize messaging/deliverables, and share best practices.
• Plan and execute prioritized work by selecting an appropriate method to most effectively achieve project objectives.
• Stay abreast of industry and market trends. Become an expert in Meta's media products, partners, narrative and audiences.
• Work closely with leadership and global cross-functional teams, to activate proactive and reactive messages across Sales channels and to mitigate risk.
• Some travel required to Meta office and call center locations.

Minimum Qualifications:

• 6+ years of marketing and communications experience, including sales enablement experience from a marketing perspective
• Experience creating sales communications that produce measurable results
• Experience with online advertising industry and/or small and medium businesses

Preferred Qualifications:

• BA/BS degree
• Experience creating sales communication strategies for both global and regionally-specific audiences
• Experience thinking strategically through complex concepts and translating into easy-to-understand ideas
• Analytical and problem-solving experience, and experience adapting materials based on data and insights
• Experience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines
• Project management and communication experience
• Experience using Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Commerce Manager, etc.)
• Experience working independently and within teams, and maintaining solid judgment in fast-paced environments
• Experience with sales processes including inbound lead response and outbound prospecting
• Experience with small business challenges and needs
• Start up experience

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