Product Marketing Manager, Wearables Experiences
Meta

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. Product marketing is searching for a passionate business leader to focus on developing and growing experiences on our Wearables. This Product Marketing Manager will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Product Marketing Team. You will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, Wearables Experiences Responsibilities:

• Influence product strategy and roadmap by partnering closely with Product, informed by customer insights.
• Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management.
• Develop product positioning, messaging and value propositions.
• Manage comprehensive, cross-functional activities including positioning, value proposition, messaging and product documentation.
• Identify opportunities and represent view of the market by conducting industry research, including quantitative, qualitative and competitive analysis.
• Lead the definition and development of the go-to-market strategy for product launches, working cross functionally across the organization that is grounded in the customer journey framework, user insights, and market dynamics.
• Work closely with go-to-market teams such as Marketing and Communications as well as Product teams (including Data Science and Research) to ensure launched products are successful and perform against their adoption goals.

Minimum Qualifications:

• Experience in the consumer AI industry.
• Experience with customer research and proficiency in using data and insights to inform product and go-to-market strategy.
• Experience working in a cross-functional capacity within a rapidly changing environment.
• Experience delivering product launch results with internal and external partners including Production, Brand, Sales and Communications.

Preferred Qualifications:

• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment.
• Experience being resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact.
• Quantitative analytical experience and effective communication skills.
• Experience with both early stage products and established products.
• MBA degree.

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