Mining Marketing Director
Caterpillar

Career Area:
Marketing
Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Us:

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Job Description

The Mining Marketing Director leads the mining marketing team in developing and executing integrated marketing strategies to drive engagement, advocacy, and demand for Caterpillar mining products, services, and solutions. This role serves as the primary liaison between Mining and other business unit marketing teams, playing a pivotal role in global marketing initiatives.

Responsibilities include overseeing digital and in-person experiences such as customized dealer programs, mining trade shows, customer visits, and training programs.

Collaborating with product managers and regional sales teams, the Mining Marketing Director identifies critical marketing needs and guides the creation of tailored, region-specific solutions.

The team, under the Director's supervision, will create an annual plan for key customer events, manage the marketing budget, execute global initiatives, and enhance marketing programs focusing on electrification and sustainability. The role also ensures the integration of existing product campaigns, new product launches, and internal marketing efforts into major events, aligning the mining sustainability message with the overall go-to-market strategy.

Key goals include upholding Caterpillar's Mining brand integrity and positioning Caterpillar as a trusted partner offering impactful solutions for the mining industry while supporting sustainability objectives.

Job Responsibilities:
• Collaborates cross-functionally and develops comprehensive brand positionings, messaging, creative, and program executions that prioritize customer acquisition, retention, and growth, putting the customer at the center of all communication touchpoints.
• Develops and leads the Mining Marketing team while fostering a high-performance/highly engaged culture.
• Leverages continuous analysis of the marketplace and customer trends; provides insight, recommendations, and strategies based on insight.
• Creates and manages the marketing budget, ensuring efficient resource allocation; and continuously optimizes marketing efforts to drive improved business results.
• Prepares periodic business reviews and market assessments to influence decision-making, track results, and improve business performance.

• Communicate with key company stakeholders to promote collaboration between different groups

• Provides customer focused vision, strategy and leadership that exceeds customer expectations.

• Teaches others to foster customer relationships based on mutual understanding, respect, trust and 'business partnering'.
• Develops 'best practices' to create, evaluate and enhance customer loyalty that are sought by others within and outside the organization.
• Consults with senior executives regarding critical success factors and details to being a customer focused organization.

• Coordinates country-specific legal and financial compliance reviews.

• Participates in developing current and planned infrastructure for conducting global business.

• Challenges accepted ways of operating.
• Monitors innovations in field and explores usefulness in own function.
• Encourages, solicits, and rewards imaginative ideas.

• Communicates effectively with diverse audiences, using appropriate media and language.
• Monitors developments in communications tools for potential use by organization.
• Ensures important messages are clearly understood.
• Leads and presents collaborative assessments that persuasively influence decision makers.
• Determines and leverages the decision-making style of the individual or group being influenced.
• Delivers well-received presentations of cost, benefits, risks, and other considerations.
• Conducts periodic reviews of work effort, progress, issues, and successes.
• Directs strategic alliances and partnerships for mutual benefit.
• Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives.
• Interprets available data and analyses when creating business plans.
• Vendor/Supplier Management - Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers).

What you will have:

• Bachelor's degree in Marketing, Engineering or Business from an accredited university.

• 15+ years of overall experience in Marketing or Project Management.

Supervisory Experience.

Customer Focus:

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Champions, models and directs an organization's commitment to externally focused decision-making tied to customer business needs and satisfaction.
• Provides customer focused vision, strategy and leadership that exceeds customer expectations.
• Persuasively articulates the link between customer focus and enhanced business success to stakeholders.
• Teaches others to foster customer relationships based on mutual understanding, respect, trust and 'business partnering'.
• Develops 'best practices' to create, evaluate and enhance customer loyalty that are sought by others within and outside the organization.
• Consults with senior executives regarding critical success factors and details to being a customer focused organization.

Global Perspective:

Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
• Coaches others on legal, regulatory, and financial issues across multiple countries.
• Participates in developing current and planned infrastructure for conducting global business.
• Advises on the application of global policies to regional and local operations.
• Compares and contrasts opportunities and challenges for countries within a region.
• Oversees current projects using experience with conducting business in several countries.
• Coordinates country-specific legal and financial compliance reviews.

Creativity:

Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Maintains balance between innovation and pragmatism.
• Challenges accepted ways of operating.
• Monitors innovations in field and explores usefulness in own function.
• Encourages, solicits, and rewards imaginative ideas.
• Supports experimentation and accepts occasional setbacks or failures.
• Finds new ways to approach problems.

Effective Communications:

Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Works to create a climate that values and rewards good oral and written communication.
• Communicates effectively with diverse audiences, using appropriate media and language.
• Monitors developments in communications tools for potential use by organization.
• Writes reports, articles, or books for distribution to the business or professional community.
• Ensures important messages are clearly understood.
• Coaches others on methods of improving their own communications.

Influencing:

Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Achieves influence and impact even when holding a position contrary to the majority.
• Discards examples of persuasive arguments lacking substance or impact.
• Leads and presents collaborative assessments that persuasively influence decision makers.
• Advises on techniques to build rapport and commitment to common purpose.
• Determines and leverages the decision-making style of the individual or group being influenced.
• Delivers well-received presentations of cost, benefits, risks, and other considerations.

Relationship Management:

Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Communicates to clients regarding expectations of all parties.
• Participates in negotiating the terms of the business relationship.
• Conducts periodic reviews of work effort, progress, issues, and successes.
• Maintains productive, long-term relationships with clients or vendors.
• Creates opportunities to educate support teams on client priorities.
• Empowers others to establish collaborative, healthy relationships.

Strategic Thinking:

Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Directs strategic alliances and partnerships for mutual benefit.
• Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives.
• Builds the strategic thinking capability of the group.
• Interprets available data and analyses when creating business plans.
• Recommends ways to position the organization for long-term competitiveness.
• Prepares the group's response to key marketplace trends, opportunities, and vulnerabilities.

Vendor/Supplier Management:

Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers).
• Manages actual and perceived conflict of interest issues.
• Influences existing and new vendor relationships and the approved vendor list.
• Interprets documents detailing service provisions and financial arrangements.
• Explains case studies of effective and ineffective partnering relationships and lessons learned.
• Monitors and communicates vendor effectiveness, reliability, and performance.
• Advises others on the issues and considerations for working with new vendors, suppliers, or partners.

Top Candidates will also have:

• Previous Cat and/or Dealer Experience.

• Excellent presentation skills and ability to present to all levels of leadership.

• Advanced analytical and problem-solving skills.

• Good understanding of market forces, customer behavior, and marketing tools.

• Strong communication skills for upwards, downward, and market communications.

Additional Information:
• This position will be located in Tucson, AZ. Domestic relocation is offered for the position.
• This position requires up to 25% travel.

• Sponsorship is not available.

Final details:

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application - please use the candidate log-in on our career website as it will reflect any updates to your status. For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/socialmedia

#LinkedIn

Summary Pay Range:
$181,800.00 - $272,640.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Annual incentive bonus plan*

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

*Subject to annual eligibility and incentive plan guidelines .

Posting Dates:
December 19, 2024 - January 10, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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