Marketing Traffic Manager
Blue Cross Blue Shield Kansas

The Manager Traffic Manager is responsible for managing the efficient flow of projects and optimization of resources across the Marketing Organization. The Marketing Traffic Manager acts as the central point of coordination between incoming work requests and the CMXO teams (product marketing, creative studio, corporate communications and customer experience/digital experience). The Marketing Traffic Manager builds master calendars, schedules and project timelines, assists in resource assignment, balances team capacity, ensures key meetings are scheduled (status updates, kick-offs, reviews & approvals) and is the owner of project management tools (i.e. Workfront) for the organization. The Marketing Traffic Manager provides strategic leadership through the development of annual capacity plans, best practice work processes, and tactical leadership through day-to-day project management. The Marketing Traffic Manager manages Traffic Coordinators who assist in supporting these efforts.

"This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment."

Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Why Join Us?

• Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
  
• Family Comes First: Total rewards package that promotes the idea of family first for all employees.
  
• Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.
  
• Trust: Work for one of the most trusted companies in Kansas
  
• Stability: 80 years of commitment, compassion and community
  
• Flexibility: options to work onsite, hybrid or remote available
  
• Inclusive Work Environment: We pride ourselves on fostering a diverse and inclusive workplace where everyone is valued and respected.
  

Compensation
$96,800 - 115,000 annually
Exempt 17

• Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
  

What you'll do

• Project Scheduling and Workflow Management: Develop and maintain detailed project timelines, ensuring all tasks are completed on schedule. Track the flow of work across departments to prevent delays and identify potential bottlenecks early. Adjust schedules dynamically to accommodate shifting priorities, last-minute changes, or urgent client requests.
  
• Resource Planning and Capacity Management: Monitor team capacity and allocate resources efficiently to balance workloads across creative, production, and account teams. Forecast future resource needs based on current and upcoming projects. Ensure the right talent is assigned to the right tasks, maximizing productivity and output quality.
  
• Traffic Coordination: Serve as the central point of contact for routing projects and tasks between teams. Prioritize tasks based on deadlines, project scope, and client requirements to ensure on-time delivery. Manage concurrent projects, ensuring seamless collaboration across departments.
  
• Stakeholder Communication: Provide regular updates on project status, resource availability, and potential risks to stakeholders and leadership. Act as a liaison between account managers, creative teams, and clients to align expectations. Communicate changes in timelines or priorities clearly and promptly to all relevant teams.
  
• Process Optimization and Workflow Improvement: Identify inefficiencies in project workflows and recommend process improvements to enhance productivity. Implement and manage traffic management tools (e.g., Workfront, Asana, or Monday.com) to streamline operations. Develop best practices for resource management, scheduling, and task prioritization.
  
• Performance Tracking and Reporting: Monitor key performance indicators (KPIs) such as on-time project delivery, resource utilization, and workload distribution. Prepare and present reports on team capacity, project status, and operational performance to leadership. Use data-driven insights to forecast capacity and optimize future resource planning.
  
• Risk Management and Problem Solving: Anticipate potential delays or resource conflicts and develop contingency plans. Resolve issues proactively by reassigning tasks, adjusting schedules, or shifting priorities. Ensure minimal disruption to workflows while maintaining high standards of quality.
  
• Team Collaboration and Support: Foster a collaborative work environment by ensuring clear communication and coordination between teams. Support team leads and department heads in managing workloads and identifying resource needs. Act as a partner to creative teams, allowing them to focus on delivering top-quality work by minimizing operational disruptions.
  

Knowledge, Skills, and Abilities

• Project Management Principles: In-depth understanding of workflows, timelines, and scheduling methodologies in a creative or marketing environment. Familiarity with agile, waterfall, or hybrid project management frameworks. Knowledge of relevant KPIs, such as on-time delivery, resource utilization rates, and workload distribution metrics. Familiarity with reporting tools and performance dashboards.
  
• Resource Planning and Capacity Management: Knowledge of resource allocation strategies and how to manage workloads effectively across multiple teams. Ability to forecast resource needs based on project volume and timelines.
  
• Traffic Management Tools and Software: Expertise in traffic management, project tracking, and workflow tools (e.g., Workfront, Asana, Monday.com, Smartsheet).
  
• Organization and Time Management: Exceptional ability to manage multiple projects, schedules, and deadlines simultaneously. Strong multitasking skills, with attention to detail to prevent bottlenecks and delays.
  
• Problem-Solving and Critical Thinking: Proactive in identifying workflow issues and resource conflicts, with the ability to develop creative solutions quickly. Ability to anticipate future challenges and plan accordingly.
  
• Communication and Collaboration: Strong verbal and written communication skills to provide clear project updates and instructions. Ability to collaborate effectively with cross-functional teams and manage stakeholder expectations.
  
• Adaptability and Flexibility: Ability to work in a fast-paced, dynamic environment and adjust to shifting priorities. Comfortable managing change, including unexpected client requests or evolving project scopes.
  
• Leadership and Influence: Ability to lead without direct authority, guiding teams toward meeting deadlines and goals. Influence decision-making by balancing resource constraints with project requirements.
  
• Prioritization and Decision-Making: Ability to prioritize competing tasks and allocate resources effectively. Make informed decisions under pressure, ensuring smooth project flow.
  
• Relationship Building: Ability to foster strong relationships with clients, internal teams, and external vendors. Maintain open lines of communication to resolve conflicts and align project expectations.
  
• Process Improvement and Innovation: Ability to identify inefficiencies in workflows and implement process improvements. Continuously seek ways to enhance productivity through new tools or methods.
  

What you need

• Experience: 5+ years' experience; including project management, agency/account experience, marketing.
  
• Bachelor's Degree: BA or BS degree; with a preferred major in Business, Marketing, Communications, or a related field.
  

Physical Requirements

Physical Demands

• Alternating between standing and sitting
  
• Driving
  
• Hearing
  
• Keyboarding
  
• Kneeling
  
• Near visual acuity
  
• Sitting
  
• Speaking
  
• Standing
  
• Walking
  

Cognitive Demands

• Executes tasks independently
  
• Learns and memorizes tasks
  
• Maintains concentration/focus on tasks
  

Benefits & Perks

• Base pay is only one component of your competitive Total Rewards package
  
• Incentive pay program (EPIP)
  
• Health/Vision/Dental insurance
  
• 6 weeks paid parental leave for new mothers and fathers
  
• Fertility/Adoption assistance
  
• 2 weeks paid caregiver leave
  
• 5% 401(k) plan matching
  
• Tuition reimbursement
  
• Health & fitness benefits, discounts and resources
  

Our Commitment to Diversity, Equity, Inclusion, and Belonging

At Blue Cross and Blue Shield of Kansas, we are committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB), where mutual respect is at the foundation of our workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military or veteran status, family or parental status, or any other characteristic protected by applicable law.

We believe that embracing diversity and authentically promoting inclusion, equity, and belonging among our team members is crucial to our collective success. By intentionally recruiting, developing, and retaining a diverse pool of talent, we cultivate an environment where everyone feels valued, heard, and empowered to contribute. Accommodations are available for applicants with disabilities upon request, ensuring an inclusive and accessible hiring process for all.

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