Marketing Research Analyst
Horizontal Talent

Marketing Analyst
Summary: As a Marketing Analyst, you will be instrumental in driving data-driven decision-making for our organization. You will leverage your analytical skills to uncover market insights, track sales trends, and evaluate the effectiveness of our marketing strategies.

Key Responsibilities:

• Conduct in-depth market research to identify trends, opportunities, and potential threats.
• Analyze consumer data and competitive intelligence to inform strategic planning.
• Develop and execute market research initiatives, such as surveys and focus groups.
• Collaborate with marketing teams to measure campaign performance and optimize strategies.
• Forecast sales trends and prepare accurate sales projections.

Required Skills:

• Strong analytical and problem-solving abilities
• Proficiency in data analysis tools (e.g., Excel, SQL, statistical software)
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Business Analytics, or a related field
• 2-4 years of experience in marketing research or analysis

Preferred Qualifications:

• Experience with market segmentation and targeting
• Knowledge of digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Experience working in a fast-paced, data-driven environment

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $25 - $28 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

---