Director, Business Marketing Insights
Meta

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.The Business Marketing Group (BMG) connects businesses with their customers on Facebook, Instagram, WhatsApp and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers achieve their business outcomes.We're seeking a leader for the Business Marketing Insights team who can harness and translate strategic insights into actionable marketing plans while creating strong cross-functional partnerships with marketing, product, policy and comms. This role will help enable the growth of the org, support marketing/product strategy development, optimize marketing performance, refine audience approaches, and ultimately create more value for advertisers around the world.The ideal candidate is a marketing research expert, with exceptional research skills across both qual and quant methodologies, proven hands-on experience as a practitioner and leader, a hunger to drive significant business impact/outcomes, an orientation toward strategic thinking, and deep knowledge of B2B marketing and advertising solutions. Strong writing and communication skills are critical, alongside expertise growing/nurturing teams. Candidates must be comfortable and effective working with teams around the world.This role will require travel up to 20% of the time.

Director, Business Marketing Insights Responsibilities:

• Harness comprehensive, best-in-class quant and qual research solutions to identify core audience truths and translate them into actionable insights and executions
• Partner with marketing, comms and product organizations to understand customer needs and product use cases, define product positioning, develop audience understanding, and shape marketing strategies
• Help BMG programs achieve success against their business objectives while maximizing impact, efficiency and customer value
• operate as a full-stack partner across planning, execution, and measurement/optimization to maximize the ROI of our investments
• Communicate effectively and strategically with stakeholders at all levels of the business to inform decision-making and drive alignment
• Hire and develop an effective team of marketing researchers

Minimum Qualifications:

• 12+ years experience leading marketing or product research teams, executional knowledge of qualitative and quantitative methods and their applications in a business/advertising context
• Expertise leading insights-driven marketing campaigns/product launches from definition to execution, shaping strategy, driving alignment/decision-making, and delivering business outcomes
• Depth knowledge of Large Advertiser, Agency and Small Business audiences and how to engage them effectively
• Problem-solving and experience to quickly move from blank state to well-defined problem and a suitable approach
• Seen as a leader: communication skills and a track record of creating alignment/clarity among disparate stakeholders and ambiguous contexts
• Thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners
• Management skills to create an empowered and effective team with opportunities for impact, growth and development

Preferred Qualifications:

• 5+ years experience in Business Marketing, with depth knowledge on how to build/implement effective and scalable marketing programs targeting B2B audiences - including Large Advertisers/Agencies, small businesses and enterprise customers
• International experience across APAC, EMEA or LATAM

About Meta: