Admissions and Enrollment Counselor, School of Divinity
Wake Forest University

Application Instructions:

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** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.Job Description SummaryWorking in an integrative environment, this position leads the implementation of strategic programs and initiatives to attract the best possible pool of graduate students, admit high-quality diverse classes of students and retain enrolled students in alignment with the School of Divinity's enrollment objectives. Responsibilities include recruitment strategy development, admissions process coordination and enrollment management.Job Description

Essential Functions:

• Executes processes, events and other enrollment management experiences that align with the school's strategic vision, in collaboration with faculty and staff.
• Implements recruitment strategies and initiatives to attract and yield a high-quality diverse class of students for the Master of Divinity program.
• Creates and hosts virtual and in-person admissions information sessions for prospective students
• Travels throughout the United States (as necessary) but with particular emphasis on North Carolina, Georgia and Virginia to represent the School of Divinity at recruitment events such as graduate school fairs and information sessions
• Collaborates with marketing and communications team to create promotional material (i.e. e-mail, direct mail, digital/print advertising, lead generation activities, promotions and social media)
• Executes yield management plans through development of strategies that will enhance conversion rates (i.e. communication plans, admitted student touch points, and new student onboarding resources)
• Assists in analyzing enrollment data, marketing metrics, industry reports, and other data sources to uncover insights and trends used to evolve enrollment management best practices, inform program recruitment and retention plans, and identify and respond to challenges in meeting enrollment goals.
• Uses research and data analysis to increase effectiveness of student communication plans, including improved messaging and segmentation of key audiences to allow more impactful and targeted communications throughout the recruiting cycle.
• Responds to phone/email inquiries and advises potential students on the admissions process, curriculum, basic financial aid process and scholarship opportunities, and employment outcomes
• Research potential target markets, pipelines, and organizations to create effective recruitment campaigns.
• Tracks enrollment metrics and reports progress to School of Divinity leadership
• Identifies and helps to build relationships with key influencers whose profiles align with the School of Divinity's mission
• Serves on the admissions committee, reviews applications, makes scholarship recommendations, and participates in admission decisions.
• Manages admissions graduate assistants to ensure maximized support of the Admissions and Student Services programs, events and initiatives
• Support admitted students - community lunches, etc.

Required Education, Knowledge, Skills, Abilities:

• Bachelor's degree plus three years of related experience, or an equivalent combination of education and experience
• Ability to think strategically, generate creative ideas, and develop effective programs.
• Commitment to hospitality and the ability to maintain confidentiality.
• Strong oral and written communication skills and the ability to present information effectively to individuals or groups.
• Skill in planning, development, implementation, and coordination of student recruitment.
• Ability to learn and master computerized systems including student information systems, customer relationship management systems, databases, and social networking tools.
• Excellent computer proficiency (MS Word, MS Excel, MS Powerpoint)
• Ability to foster teamwork and work in an integrative work environment
• An appreciation of racial/ethnic diversity, gender, sexuality, and theological diversity

Preferred Education, Knowledge, Skills, Abilities:

• Masters degree preferred
• Deep understanding of theological education, excellent interpersonal skills and ability to connect with individuals seeking a spiritual vocation, to assist candidates in discerning their academic and spiritual journey
• Proficiency in graphic design and social media strategy to create visual content, compelling communication materials and high engagement assets

Accountabilities:

• Responsible for own work

Physical Requirements:

• Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental Conditions:

• No environmental conditions.

Disclaimer:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.

To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Additional Job DescriptionTime Type RequirementFull timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.

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